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clocked out of my 9 hour shift, then spent an 1.5h pitching myself to 60 brands.

@_hannahjohnstone

156.5K followers · usually 3.6K views a post

Views

20.8K

Likes

842

Comments

Why it worked

The video works because it taps into the aspiration of earning money through brand deals and UGC, presenting a relatable scenario of balancing a full-time job with side hustles. The creator's directness and the tangible results ($3400) make the outcome seem achievable, encouraging viewers to take similar actions.

Summary

The creator shares their experience pitching to 60 brands after their 9-hour shift, securing 7 brand deals and $3400 in UGC income. They emphasize that taking action, even with a smaller following, can lead to success.

Structure

1Clocked out of 9-hour shift
2Spent 1.5 hours pitching to 60 brands
3Secured 7 brand deals worth $3400
4Encourages taking action despite perceived limitations

On-screen text

clocked out of my 9 hour shift, then spent an 1.5h pitching myself to 60 brands. 7 said yes. secured $3400 in brand deals/ ugc. maybe i'm crazy but crazy works... 👀

Original caption

I emailed 60 brands. 31 replied 👀 7 said yes!!!!! A few ghosted me 😅 A few said “not right now.” But those 7 yeses only happened because I sent the email anyway. For the longest time, I thought I needed a bigger account before I could pitch brands. I didn’t. Here’s a simplified version of the pitch: “Hi [Brand], I’ve been following your brand for a while and genuinely love what you’re doing. I’m a content creator based in Australia, and I’d love to explore a collaboration with you. I create relatable lifestyle and creator-focused content and think your products would fit naturally into what I already share with my audience. If you’re open to partnerships, I’d love to chat further and send over my media kit. Looking forward to hearing from you! Hannah” Nothing fancy. Just a real person reaching out 🤍 If you’re waiting until your account is “big enough” to pitch brands… this is your sign to start now. 💌 Save this for your next pitching session ✨ Follow hannahelizzzy ON IG for creator tips, brand deals, and behind-the-scenes creator content.