A beautiful tan always starts before the sun

@clarinsofficial

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SoundTikTok sound · original sound - clarinsofficial

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4 videos

Why it worked

The video effectively demonstrates a complete skincare routine for achieving a desirable tan, using visually appealing products and showing clear results. The use of multiple Clarins products and the creator's personal endorsement contribute to its effectiveness.

Summary

The video demonstrates a two-step skincare routine for achieving a natural tan. It begins with exfoliating the skin using Clarins Exfoliating Body Scrub, followed by applying Clarins SPF 50+ sunscreen. In the evening, Clarins Self Tanning Milky Lotion is applied to achieve a smooth, even, and golden skin tone.

Structure

1Introduction to tanning routine
2Exfoliation with Clarins Body Scrub
3Sunscreen application

Original caption

Golden glow mode 🔛 with @Anouchka #Clarins #SkincareRitual #SPF #Tan

More from @clarinsofficial

Product placement

Clarins Exfoliating Body Scrub: ACTS - used to exfoliate skin, removing dead skin cells to prepare for tanning. Removing it would change the video's process. Clarins SPF 50+ sunscreen: ACTS - used to protect skin from the sun. Removing it would change the video's process. Clarins Self Tanning Milky Lotion: ACTS - used to create a tan on the skin. Removing it would change the video's process. Clarins (logo on products): APPEARS - brand logo on the products. Removing it would not change what happens in the video.

On-screen text

A beautiful tan always starts before the sun First, I go with the Clarins Exfoliating Body Scrub I focus on dry areas like elbows legs and knees I really take my time to smooth everything out It makes such a difference for an even result Then I apply my Clarins SPF 50+ sunscreen I use a generous amount and I don't forget areas like shoulders and chest I reapply during the day especially when I'm in the sun and in the evening after my shower I apply the Clarins Self Tanning Milky Lotion I blend it carefully just enough to enhance the skin without overdoing it by the next day my skin looks smoother more even and naturally golden

Transcript

A beautiful tan always starts before the sun First, I go with the Clarins Exfoliating Body Scrub I focus on dry areas like elbows legs and knees I really take my time to smooth everything out It makes such a difference for an even result Then I apply my Clarins SPF 50+ sunscreen I use a generous amount and I don't forget areas like shoulders and chest I reapply during the day especially when I'm in the sun and in the evening after my shower I apply the Clarins Self Tanning Milky Lotion I blend it carefully just enough to enhance the skin without overdoing it by the next day my skin looks smoother more even and naturally golden