unfortunately this dry shampoo actually works (no cuts test)

@veronikapafik

128.2K followers · usually 26.2K views a post

Views

1.2M

Likes

70.2K

Comments

332

Shares

4.8K

SoundTikTok sound · original sound - veronikapafik

Promoted product

K18 Hair

We're a biotech-powered brand breaking the rules of haircare. Beloved by the PRO community and at-home users in 100+ countries, K18 has over 20+ billion TikTok views and 25+ prestigious awards. Our growing lineup of intentional, biology-first haircare is all about unlocking next-level expression for all.

10 videos9 creators

Why it worked

The video likely performed well due to the "no cuts test" format, which builds trust and demonstrates product efficacy in a visually compelling way. The creator's personal endorsement and the clear before-and-after comparison also contribute to its effectiveness.

Summary

The creator demonstrates the effectiveness of K18 Hair's dry shampoo in a "no cuts test." The video shows the application of the product and the resulting clean and voluminous hair, highlighting its ability to keep hair clean the next day without a white cast.

Structure

1Introduction of the dry shampoo
2Application of the dry shampoo
3Brushing and styling the hair

Original caption

been using this for over 3 months and somehow it’s still not empty 😭 my hair actually stays clean the next day + no white cast!! @K18 Hair just a heads-up: it does make your hair feel a little more textured, kinda like after using a salt spray #dryshampoo #k18 #k18dryshampooreview #hairtransformation #hair

More from @veronikapafik

Product placement

K18 Hair (ACTS - it is a dry shampoo that is applied to the hair to make it clean and less oily. Removing it would change what happens in the video). K18 (ACTS - it is a dry shampoo that is applied to the hair to make it clean and less oily. Removing it would change what happens in the video).