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All breakouts
21.6Silent UGCContrarian hookEcommerce
Hook
Shark tank told us this is a bad product
@ecomtrick
797.5K followers · usually 91.9K views a post
Views
1.3M
Likes
5.7K
Comments
190
Shares
368
Why it worked
The video uses a common pain point (difficulty buttoning a shirt) and references a well-known show (Shark Tank) to create intrigue and relatability, making it shareable.
Summary
The video shows a close-up of a person's hands struggling to button a shirt. The on-screen text states that "Shark Tank told us this is a bad product." The person is using a tool to help with the buttoning process.
Structure
- 1Close-up of shirt buttons
- 2Struggling to button
- 3On-screen text: "Shark Tank told us this is a bad product"
- 4Using a tool to button
On-screen text
Shark tank told us
this is a bad product
Original caption
Buttoned up #smallbusinessowner #amazonfbaseller #entrepreneur
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