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All breakouts
21.6Silent UGCContrarian hookEcommerce
Hook
Shark tank told us this is a bad product
@ecomtrick
798.6K followers · usually 60.9K views a post
Views
1.3M
Likes
5.7K
Comments
190
Shares
368
Why it worked
The video uses a common pain point (difficulty buttoning a shirt) and references a well-known show (Shark Tank) to create intrigue and relatability, making it shareable.
Summary
The video shows a close-up of a person's hands struggling to button a shirt. The on-screen text states that "Shark Tank told us this is a bad product." The person is using a tool to help with the buttoning process.
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Transcript, structure and on-screen text
4 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Buttoned up #smallbusinessowner #amazonfbaseller #entrepreneur
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