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12.7Talking HeadContrarian hookEcommerce
Hook
Shark tank told us this is a bad product
@ecomtrick
797.5K followers · usually 91.9K views a post
Views
1.1M
Likes
3.1K
Comments
103
Shares
119
Why it worked
The video likely worked by creating intrigue and a sense of defiance against established opinion. The "Shark Tank told us this is a bad product" hook immediately grabs attention by presenting a conflict, and the subsequent demonstration suggests the creator will prove them wrong, encouraging viewers to watch for the outcome.
Summary
The video opens with on-screen text stating that Shark Tank deemed the product a bad idea. The creator then begins to use the product, which appears to be a tool for cutting or peeling a lemon, implying they will demonstrate its effectiveness despite the negative feedback.
Structure
- 1Introduction with negative feedback
- 2Demonstration of the product
- 3Implied success despite criticism
On-screen text
Shark tank told us
this is a bad product
Transcript
Shark tank told us this is a bad product I don't know about y'all With this ship
Original caption
Cut to the chase #smallbusinessowner #amazonfbaseller #entrepreneur
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