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20.2Silent UGCOther hookEcommerce
Hook
Ice breaker
@ecomtrick
797.5K followers · usually 91.9K views a post
Views
1.7M
Likes
6.8K
Comments
149
Shares
1.5K
Why it worked
The video is short and visually intriguing, using a common object (a cup with liquid) in an unusual way with a specialized tool, creating curiosity without explicit explanation.
Summary
The video shows a person holding a clear plastic device with a light and a green lever. The device is then lowered into a clear cup containing a yellow liquid and ice. A metal rod is then inserted into the cup through the device.
Structure
- 1Holding a device with a light
- 2Lowering device into a cup with liquid
- 3Close-up of device in cup
- 4Inserting a metal rod
On-screen text
Ice breaker
Original caption
Ice breaker #smallbusinessowner #amazonfbaseller #entrepreneur
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