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3.5Talking HeadSocial Proof hook
Hook
Everyone's talking about the
@haylieslife4
7.0K followers · usually 909 views a post
Views
3.2K
Likes
138
Comments
3
Shares
5
Selling · Other Product
Crumbl Cookies
Why it worked
The video taps into a popular food trend and uses relatable "foodie" language to create desire for a specific product, leveraging the creator's personal enthusiasm.
Summary
The video showcases a box of Crumbl Cookies, highlighting a specific caramel apple cookie as a standout "comeback" flavor. The creator expresses a strong desire for this cookie to become a permanent menu item.
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Transcript, structure and on-screen text
3 beats and 3 lines of on-screen text — the parts you need to write your own version.
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Original caption
I’d sell my left kidney for the caramel apple cookie to be permanent 😩🤤🍏 @Crumbl #crumbl #crumblecookie
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