@eatsbynat — 12x breakout

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I got this week's Crumbl Cookies

@eatsbynat

521.2K followers · usually 32.3K views a post

Views

382.0K

Likes

32.0K

Comments

1.3K

Promoted product

Crumbl Cookies

Why it worked

The video taps into the popular "haul" and "unboxing" trend for food items, creating anticipation and encouraging viewer interaction through questions about their preferences.

Summary

The creator showcases this week's "Euro Summer" lineup of Crumbl Cookies, expressing excitement for the variety and predicting her favorites. She encourages viewers to share their choices and return for a review.

Structure

1Introduction of Crumbl Cookies haul
2Showcasing the "Euro Summer" lineup
3Expressing anticipation and predictions
4Call to action for viewer engagement and review

Product placement

Crumbl Cookies: ACTS - the cookies are shown and discussed as the subject of the video. Removing it would change the video's topic. Appears as a watermark/logo in the caption. Removing it would not change the video's topic.

Call to action

let me know which one you guys are most excited to try and come back for the review

On-screen text

I got this week's Crumbl Cookies let me show you guys everything that I got this looks like one of the best lineups they've had in a long time this is their Euro Summer lineup a little late to the Euro Summer game if I'm gonna be honest Euro Summer's over in my opinion nevertheless here we are we have Tiramisu from Italy cannoli from Italy Creme brulee from France vanilla gelato ice cream and then we have stroopwafel predictions I think I'm gonna like all of them I'm not gonna lie to you guys I think this is gonna be a really great week and gelato and the Swedish candy are gonna be my favorites let me know which one you guys are most excited to try and come back for the review Mwah see you there