8.8Talking HeadDirect Question hookLifestyle

Hook

Wait I might actually be a Crumbl fan now!!

@roanokereviews

4.9K followers · usually 2.1K views a post

Views

18.3K

Likes

1.4K

Comments

100

Shares

336

SoundTikTok sound · original sound - changingcurrents

View velocity

+2.2K views over 26.5d · ~82/day · 4 observations

Promoted product

Crumbl

Crumbl offers 6 classic cookies plus 4 new rotating flavors weekly. Fresh-baked cookies for delivery, pickup, or carryout. Dirty sodas at select locations.

5 videos5 creators

Why it worked

The video taps into the hype around a new store opening and showcases the product in an appealing way, encouraging viewers to visit.

Summary

Two friends visit a new Crumbl cookie store location in Roanoke, VA, and express excitement about the cookies and the store's atmosphere. They waited in line for an hour and were happy with their purchase.

Structure

1Introduction outside the store
2Showing the store exterior and the line
3Inside the store, showing the cookies and kitchen
4Showing the purchased cookies

Original caption

Wait I might actually be a Crumbl fan now!! These cookies were actually good & loaded! @Cara | Rodeo Thrift and I had so much fun taking videos and chatting in line (since we had a whole hour to chat!) The @Crumbl Roanoke store is so cute and the manager was really nice and cracking jokes with us even though they were super busy! The hype was real, even news stations were there to report😳 Are you going?? #creatorsearchinsights #foodcontent #roanokeva #crumbl #roanokereviews

More from @roanokereviews

Product placement

Crumbl: ACTS - it is a cookie store where cookies are made and sold. Removing it would change what happens in the video. Crumbl: APPEARS - it is a logo on a box and on a t-shirt. Removing it would not change what happens in the video.

Call to action

Are you going??

On-screen text

New Crumbl Roanoke, VA 7:50 8:41

Transcript

Wait I might actually be a Crumbl fan now!! These cookies were actually good & loaded! @Cara | Rodeo Thrift and I had so much fun taking videos and chatting in line (since we had a whole hour to chat!) The @Crumbl Roanoke store is so cute and the manager was really nice and cracking jokes with us even though they were super busy! The hype was real, even news stations were there to report😳 Are you going??

KPot is always a hit 😋! Love when I can find a good deal too #asianflavorshowd

100

206.9K2.1K26

KPot

206.9Kviews@roanokereviews

Someone’s gotta do it… #540 #roanokeva #roanokevirginia #roanokereviews

30.4Kviews@roanokereviews

This with a FAT margarita in my hand 😌 #roanokeva #sunsetvibes #roanokereviews