Why it worked
The video taps into a relatable and often discussed topic of online judgment and the vulnerability of babies, using a humorous and slightly absurd premise to gain attention.
Summary
The video humorously imagines Netflix creating a documentary about the phenomenon of body shaming babies online. It uses a visual of a woman holding a baby to represent the subject of such a documentary.
Structure
- 1Introduction of the concept
- 2Visual representation of the concept
- 3Implied commentary on online judgment
Product placement
Netflix (a streaming service) merely APPEARS as a concept in the on-screen text. Removing it would change the meaning of the text.
On-screen text
When Netflix decides to make a documentary about body shaming babies on the internet 🎬