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All breakouts
87.1Talking HeadPOV / Skit hookConsumer Apps
Hook
POV: Joe Jonas made Hay Day even cozier, and now you're making your own version
@enriquealborta
356.2K followers · usually 5.2K views a post
Views
455.8K
Likes
5.7K
Comments
28
Shares
38
Why it worked
The video leverages a popular trend (cozy covers) and pairs it with a recognizable brand, creating a low-friction, entertaining ad that feels like organic content.
Summary
A creator performs a cozy, acoustic cover of a song themed around the mobile game Hay Day while accompanied by his dogs. The video integrates gameplay footage and encourages viewers to download the game and create their own versions of the song.
Structure
- 1Creator introduces the cozy Hay Day theme
- 2Creator performs an acoustic cover song
- 3Gameplay footage is shown alongside the performance
- 4Call to action to download the game
Product placement
The mobile game Hay Day is featured throughout the video, with gameplay footage shown and the app name explicitly mentioned in the text and song lyrics.
Call to action
DOWNLOAD HAY DAY AND CREATE YOUR OWN COZY COVER NOW!
On-screen text
POV: Joe Jonas made Hay Day even cozier, and now you're making your own version
DOWNLOAD HAY DAY AND CREATE YOUR OWN COZY COVER NOW!
HAY DAY
DOWNLOAD HAY DAY
AND CREATE YOUR OWN COZY COVER NOW!
Original caption
@hayday #TheHayDayCozyAnthem #hayday #joejonas
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