SKIMS : WHY IS EVERY AD OVERLY FREAKED OUT

@arenayaps

17.5K followers · usually 7.6K views a post

Views

7.9M

Likes

720.0K

Comments

1.5K

Shares

2.5K

SoundTikTok sound · Quirky Suspenseful Indie-Comedy(1115050)

Promoted product

SKIMS

SKIMS | Solutions For Every Body

17 videos16 creators

Why it worked

The creator taps into a common sentiment about provocative advertising, using a specific brand (Skims) to make the critique relatable and shareable. The direct, conversational tone and relatable frustration likely resonated with viewers.

Summary

The creator questions why Skims advertisements are often overly provocative and uncomfortable, using an example of an ad where a woman touches herself suggestively while wearing Skims. She implies the focus of the ad is not on the product itself but on the model's actions.

Structure

1Questioning Skims ad strategy
2Describing an uncomfortable Skims ad example
3Critiquing the focus of the ad
4Expressing confusion about the marketing approach

Original caption

I look like Kim Possible’s rat rn but NEVER CARED just had to share #skims #freakedout #hollywood

More from @arenayaps

Product placement

SKIMS: ACTS - a brand of clothing, specifically undergarments. Removing it would change the topic of the video. The video discusses SKIMS ads and implies the creator is wearing SKIMS.

On-screen text

SKIMS : WHY IS EVERY AD OVERLY FREAKED OUT

Transcript

Why does every advertisement have to be overly freaked out? Like, for example, Skims. What are you doing? Your target audience is women. Is it not? I just watched an ad of a woman touching herself in such a way that it made me uncomfortable. And it was just a Skims ad for some Capri. But no, she's touching on her T-Tatas, showing off her lace that she got underneath. And that's not even what they're advertising. I'm pretty sure what she's wearing underneath. Skims is not Skims. I don't know. Same shit different day.