Why it worked
The video likely performed well because it addresses a significant gap in the Canon RF mount ecosystem by announcing a highly anticipated and versatile lens for APS-C cameras. The creator's personal recommendation and the clear explanation of the lens's features and value proposition resonate with the target audience.
Summary
Tamron has announced their popular 17-70mm f/2.8 lens will be available for Canon RF mount, a significant development for APS-C shooters. The lens, known for its versatility and value, will be priced at $750 and is set to release on July 2nd.