Other toners vs..

The video effectively uses a common "vs." format to highlight the superior benefits of the promoted product. The visual demonstration of the gel texture and the clear on-screen text explaining its benefits make it easily digestible and appealing to viewers interested in skincare.

The video contrasts "other toners" with "this toner," which is a gel toner from Axis-y. The creator applies the gel toner, highlighting its cooling texture and benefits like strengthening the skin barrier, soothing irritation, and deeply hydrating the skin.