Why it worked
The video likely performed well due to its satisfying visual ASMR elements and the relatable, step-by-step demonstration of a popular skincare routine. The use of multiple, well-known skincare brands also appeals to a wide audience interested in beauty and self-care.
Summary
The video shows a woman performing a multi-step skincare routine. She starts by cleansing her face, then uses a facial steamer, dries her face with towels, and applies various serums and creams.
Structure
- 1Cleansing face
- 2Facial steaming
- 3Drying face with towels
- 4Applying serum
- 5Applying moisturizer
- 6Applying lip balm
Product placement
La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil: ACTS - used to cleanse face. Removing it would change the video. Clean Skin Club Shop Original Face Towels: ACTS - used to dry face. Removing it would change the video. Innisfree US Green Tea Ceramide Milk: ACTS - applied to face. Removing it would change the video. Torriden US Dive In 5D Hyaluronic Acid Intensive Cream: ACTS - applied to face. Removing it would change the video. EADEM Le Choucho Lip Softening Balm (Butter Mochi): ACTS - applied to lips. Removing it would change the video. FaceTub: APPEARS - logo on a facial steaming device. Removing it would not change the video.