Why it worked
The video leverages a novel and visually striking product design that sparks curiosity and imagination. The "what if" scenario presented by the hypothetical iPhone 18, combined with the interactive question, encourages engagement and sharing.
Summary
The video showcases a unique iPhone case designed to look like an apple, complete with a compartment for AirPods. It then displays the iPhone's interface, which is also shaped like an apple, prompting viewers to consider who they would give such a phone to.
Structure
- 1Showcase the apple-shaped iPhone case
- 2Reveal the AirPods compartment
- 3Display the apple-shaped iPhone interface
- 4Pose a question to the audience
Product placement
Apple: it ACTS - it is the brand of the phone being shown, and the phone's interface is displayed. Removing it would change what happens in the video. iPhone 18: it ACTS - it is the hypothetical product being showcased. Removing it would change what happens in the video. AirPods: it ACTS - they are shown being stored in the phone case. Removing them would change what happens in the video.
Call to action
Which friend would you most like to use this phone?