🔥 This is the color scheme my partner likes.

The video likely performed well due to its visually striking and unique product, the apple-shaped phone case, which appeals to a niche aesthetic and taps into the popularity of customized phone accessories.

The video showcases a unique, apple-shaped phone case with a glittery, iridescent design. It demonstrates the case's features, including a compartment for earbuds, and shows the phone screen with a custom wallpaper.

Apple: it ACTS - it is the brand of the phone and case being shown. Removing it would change what happens in the video. Apple: it APPEARS - it is a logo on the box. Removing it would not change what happens in the video.