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244Talking HeadOther hookLifestyle
Hook
I don't ever just be sitting at home and say, you know,
@karaterakedis
34.3K followers · usually 1.2K views a post
Views
304.7K
Likes
41.9K
Comments
211
Shares
10.3K
Why it worked
The video is relatable and captures a common impulse to go shopping at a popular discount retailer. The quick cut to the store exterior provides visual confirmation and a sense of arrival.
Summary
The creator is in a car, deciding to go to TJ Maxx. She then shows a shot of the TJ Maxx store exterior.
Structure
- 1Creator expresses a spontaneous desire to go to TJ Maxx
- 2Shot of the TJ Maxx store exterior
Product placement
TJ Maxx: it APPEARS as a store sign. Removing it would not change what happens in the video.
On-screen text
TJ-MAXX
Transcript
I don't ever just be sitting at home and say, you know, I wonder what TJ Maxx has.
Original caption
I do if you were wondering #tjmaxx
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