Why it worked
The video tapped into a relatable feeling of overconsumption and societal pressure to buy more than necessary, resonating with viewers who are increasingly conscious of sustainability and mindful spending.
Summary
This TikTok slideshow highlights various consumer behaviors that have become normalized but are arguably excessive or unnecessary. It showcases examples such as accumulating too many skincare or lip products, frequent Amazon orders, buying clothes solely for trips, and purchasing seasonal decor instead of using existing items.
Structure
- 1Introduction to normalized but abnormal consumption
- 2Excessive skincare and lip product accumulation
- 3Frequent Amazon ordering
- 4Over-purchasing clothes for trips
- 5Seasonal home decor buying
- 6Concluding thought on overconsumption
On-screen text
Things that became
too normalized (that
aren't actually normal)
Having so many
skincare products
that you will never
be able to finish
Ordering from
Amazon every week
instead of buying
only things you need
Having dozens of lip
products. They take
forever to go through
and you really only
need a few
POV: When the outfits
cost more than the
holiday
Buying clothes just for
a trip instead of
bringing what you
already have
Buying new home decor
every season rather
than decorating with
what you already own