The Nitro Bar has unintentionally created a feedback loop that goes from content to community to product.

The Nitro Bar has unintentionally created a feedback loop that goes from content to community to product. So content, we've all seen all the TikToks of not only the drinks but also like Audrey's day in the life vlogs as a founder, etc. And they're not only incredibly entertaining and well done because of their aesthetics, but also they tease new flavors and new store locations and things of that nature that you want to be up to date on because it is such an overwhelming like pop culture moment. Then, in terms of the community they've built from this pop culture moment, you have individuals within the community essentially providing a ton of free marketing and free advertising because it's seen as cool to go to the Nitro Bar. And this loop just continues and continues and then the product itself is obviously very good. All of these young women all throughout the United States wanting to try Nitro Bar, knowing what it is, knowing who Audrey is, and they don't live anywhere near a Nitro Bar. Scale at an effective level, how do they maintain their ownership? How do they want to take on financing as they scale?