if you're reading this, wash your makeup brushes

@tycoontoyo

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Why it worked

The video taps into a relatable experience for makeup users, offering a subtle tip about brush usage that encourages engagement and sharing within the beauty community.

Summary

The creator discusses the importance of breaking in new makeup brushes by using them a few times before they achieve their optimal performance. They compare this to a musical beat, suggesting that the second or third use is when the brush truly starts to perform well.

Structure

1Washing makeup brushes
2Breaking in new brushes
3Second or third use is best
4Marinating the brushes

Product placement

The video discusses makeup brushes and the process of breaking them in, implying that the brushes themselves are the subject of discussion, though no specific brand is mentioned.

Call to action

wash those brushes!

On-screen text

if you're reading this, wash your makeup brushes

Transcript

I used to think that whenever I'd wash my makeup brushes, the beat right after would be the best. It's really like the second or third beat that you do with those brushes that really hit. Okay. It's like you gotta break it in a little bit. When you get a new edge brush, it don't hit right away. You gotta marinate. It's like you gotta break the brushes in that second or third beat. Yeah, it's gonna do it every time.