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All breakouts
5.6Talking HeadCuriosity Gap hookConsumer Apps
Hook
The one award every app developer dreams of winning!
@appledsign
1.0M followers · usually 23.4K views a post
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130.3K
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Promoted product
Apple Design Award
Why it worked
The video taps into the aspirations of app developers by showcasing a highly coveted award, creating intrigue and a sense of achievement.
Summary
The video showcases the Apple Design Award, an award given to exceptionally developed App Store apps. The creator highlights the award's weight and prestige.
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Transcript, structure and on-screen text
5 beats and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
This beauty is called the Apple Design Award and Apple awards this to some of the best and most beautifully developed App Store Apps! Oh, and it's extremely heavy! #appledesignawards2026 #apple #appstore #appdeveloper #appledsign
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