I finished my journal so it's refresh time!

@itskingowen

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SoundTikTok sound · original sound - itskingowen

Promoted product

Leuchtturm 1917

Leuchtturm1917.us

Why it worked

The video taps into the satisfying ASMR-like experience of unboxing and setting up a new journal, a relatable ritual for many. The creator's genuine enthusiasm and detailed process create a sense of shared experience and anticipation.

Summary

The creator finishes their old journal and excitedly unboxes and sets up a new Leuchtturm 1917 notebook. They meticulously place a label on the new journal, showing their preference for the brand and its features.

Structure

1Announces finishing old journal
2Introduces new Leuchtturm 1917 notebook
3Removes old journal's contents
4Prepares new journal with labels
5Places new journal into the old one's cover

Original caption

I finished my journal so let’s do a journal refresh and put in my new one… @paper republic le portfolio with a Leuchtturnm 1917 A5 dotted notebook in stone blue #journal #journaling #paperrepublic #asmr #stationery

More from @itskingowen

Product placement

Leuchtturm 1917: ACTS - it is a notebook that the creator uses to write in. Removing it would change what happens in the video. ODM: APPEARS - it is a logo embossed on the green journal cover. Removing it would not change what happens in the video.

On-screen text

I finished my journal so it's refresh time!

Transcript

I finished my journal so let's change it out together. This is my new one, which is an A5. This one here has been my trusty since May 2026. It's finished now. So we're gonna strip it out. I need to write the end date on her as well. May 2026 till June 2026. So I'm gonna take this out. And this one here is an A5. A bigger one for my new journal. What's this color called? This is called Stone Blue. This is a Leuchtturm 1917 notebook and it's dotted. These are my absolute favorite notebooks in the world. And I don't think I would ever use anything else. Other than this brand. Look how beautiful. She's dotted. She has two ribbons. She's got a pocket. And she's got these labels that come with her. I like to line it up with the ribbon on. Like this. I just feel like it makes it easier to know where the center is. There we go. And she's officially in the journal. Indoctrinated into the family. So I'm gonna write that this is July 2026. July 2026. And then I'll put the other ribbon in.