Excuse me ma'am...

@theschoolofhardknocks

7.3M followers · usually 2.7M views a post

Views

48.0M

Likes

5.3M

Comments

22.7K

149.2K

SoundTikTok sound · original sound - theschoolofhardknocks

Why it worked

The video leverages high-status, aspirational content by featuring a successful mogul, combined with a fast-paced, direct interview style that delivers high-value insights in a short timeframe.

Summary

The creator interviews a private equity mogul in Nigeria about her path to success, her views on the African economy, and her personal philosophy. The conversation covers the importance of persistence, the potential of the informal economy, and the role of faith in her career.

Structure

1Creator approaches a woman in Nigeria
2Discussion on private equity and managing $80 million
3Advice on persistence and overcoming rejection
4Insights on the African economy and the informal sector
5Personal reflection on faith and career

On-screen text

Excuse me ma'am... Ma'am... 24 million followers... I'm going over Nigeria asking billionaires... How they got rich... How did you get rich? I'm in private equity You're in private equity? I am How long have you been in the business? For about 12 years now What was the most amount of money you made in a single year? So we manage about... $80 million now Did you say $80 million?? $80 million yeah Can I interview you for one minute? Is that okay? You manage $80 million... What's the number one money lesson you've learned that you would give to the younger generation? So my favorite quote... A river cuts through rock... Not because of its power... But because of its persistence 99% of success... Is refusing to take no for an answer So you faced a lot of rejection? A lot of rejection... It took me eight years to raise my first fund... People always told me that I couldn't make it in private equity because I was... I was black and I was a woman If someone is not going to give you a seat at that table... create it yourself Did you go to college? Of course I went to university Do you need a degree to get into private equity? H*ll no You don't need a degree to get in... Why not? All you need is human connection What country are we in right now? We're in Nigeria You're here in Lagos What is the biggest misconception people around the world have about Africa as a whole? So the fear is priced in... But the upside is not... 1 in 4 people... By 2050 will be African In 2050 Nigeria will be the third largest country in the world by population If you're not investing in Africa... You should be What is the best industry people should be looking to get into right now? I'm a big proponent of the informal economy... It's a $1 trillion opportunity Informal economy? So that is the women in the streets that are selling you your milk, your bread... Your coke, your water... They don't have a formal bank account... But it's a $1 trillion opportunity... And nobody's talking about it... Nobody's talking about it If you find businesses that are enabling the informal economy... You'll be a billionaire You're how old today? I'm 36 Do you believe in God? Of course I believe in God... I believe in Jesus Without him and... Without the doors that he opened There's no way I'm standing here talking to you today Can I tell you something? Tell me You have amazing advice Thank you I connect with all the millionaires and billionaires I interview... Could I get your contact? For sure

Original caption

The $80 MILLION woman 🤯 I interviewed a private equity mogul in Nigeria and I asked her how she got RICH! I asked Adesuwa Rhodes the number one lesson about money she learned after managing over $80 million and how she dealt with facing rejection early on in her career. I also asked her the biggest misconception people have about Africa and the best industry to get into in today’s world. Lastly, I asked her about her faith and belief in God. #wealth #entrepreneur #financialfreedom #motivation

More from @theschoolofhardknocks

More breakout videos from this creator.

Transcript

Excuse me ma'am. Ma'am. I have a channel with 24 million followers. I'm going all over Nigeria asking billionaires how they got rich. How did you get rich? I'm in private equity. You're in private equity? I am. How long have you been in the business? For about 12 years now. What was the most amount of money you made in a single year? So we manage about $80 million now. Did you say $80 million? $80 million, yeah. Can I interview you for one minute? I'm going all over. Is that okay? You manage $80 million. What's the number one money lesson you've learned that you would give to the younger generation? So my favorite quote, a river cuts through rock, not because of its power, but because of its persistence. 99% of success is refusing to take no for an answer. So you faced a lot of rejection? A lot of rejection. It took me eight years to raise my first fund. Eight years. People always told me that I couldn't make it in private equity because I was young, I was black, and I was a woman. If someone is not going to give you a seat at that table, create it yourself. Did you go to college? Of course I went to university. Do you need a degree to get into private equity? Hell no. Hell no. You don't need a degree to get into private equity. Why not? All you need is human connection. What country are we in right now? We're in Nigeria. You're here in Lagos. What is the biggest misconception people around the world have about Africa as a whole? So the fear is priced in, but the upside is not. One in four people by 2050 will be African. In 2050, Nigeria will be the third largest country in the world by population. If you're not investing in Africa, you should be. What is the best industry people should be looking to get into right now? I'm a big proponent of the informal economy. It's a $1 trillion opportunity. Informal economy? So that is the women in the streets that are selling you your milk, your bread, your coke, your water. They don't have a formal bank account, but it's a $1 trillion opportunity and nobody's talking about it. Nobody's talking about it. If you find businesses that are enabling the informal economy, you'll be a billionaire. You're how old today? I'm 36. Do you believe in God? Of course I believe in God. I believe in Jesus. Without him and without the doors that he opened, there's no way I'm standing here talking to you today. Can I tell you something? Tell me. You have amazing advice. Thank you. I connect with all the millionaires and billionaires I interview. Could I get your contact? For sure.