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TO THOSE OF YOU BEEN ASKING HOW DO WE

@nidacityy

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Aruwa Capital

Why it worked

The video effectively highlights a significant, quantifiable problem (funding gap for SMEs) and presents a successful solution (Aruwa Capital) with impressive growth metrics, resonating with an audience interested in business and investment.

Summary

The speaker discusses the significant funding gap for SMEs in Nigeria and Ghana, estimating it at $150 billion. She highlights how traditional banks are hesitant to lend without collateral, and private equity funds often overlook smaller businesses. Aruwa Capital, founded by Adesuwa Okunbo Rhodes, has grown from a $20 million fund to $80 million, investing in 16 companies and uncovering overlooked opportunities, particularly by investing in women-led businesses.

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Transcript, structure and on-screen text

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Original caption

Today on The Builders Podcast: Adesuwa Okunbo Rhodes of Aruwa Capital — the woman trusted with $80 million to invest in Nigerian businesses. She saw a gap most people ignored. Banks weren’t lending to businesses without collateral, and small businesses were considered too small to bother with. Growth capital gap across Nigeria and Ghana alone: $150 billion. She started with a $20 million fund. It’s now $80 million. This episode is about why underserved SMEs deserve serious capital, and why investing in women isn’t charity, it’s strategy. Full episode live now Youtube & Spotify — link in bio.