TO THOSE OF YOU BEEN ASKING HOW DO WE

@nidacityy

2.1K followers · usually 1.1K views a post

Views

12.4K

Likes

542

Comments

9

Shares

93

SoundTikTok sound · original sound - nidacityy

Promoted product

Aruwa Capital

Why it worked

The video effectively highlights a significant, quantifiable problem (funding gap for SMEs) and presents a successful solution (Aruwa Capital) with impressive growth metrics, resonating with an audience interested in business and investment.

Summary

The speaker discusses the significant funding gap for SMEs in Nigeria and Ghana, estimating it at $150 billion. She highlights how traditional banks are hesitant to lend without collateral, and private equity funds often overlook smaller businesses. Aruwa Capital, founded by Adesuwa Okunbo Rhodes, has grown from a $20 million fund to $80 million, investing in 16 companies and uncovering overlooked opportunities, particularly by investing in women-led businesses.

Structure

1Introduction to the problem of raising money for SMEs
2Identifying the funding gap in Nigeria and Ghana
3Explaining why banks and private equity overlook SMEs
4Introducing Aruwa Capital and its growth

Original caption

Today on The Builders Podcast: Adesuwa Okunbo Rhodes of Aruwa Capital — the woman trusted with $80 million to invest in Nigerian businesses. She saw a gap most people ignored. Banks weren’t lending to businesses without collateral, and small businesses were considered too small to bother with. Growth capital gap across Nigeria and Ghana alone: $150 billion. She started with a $20 million fund. It’s now $80 million. This episode is about why underserved SMEs deserve serious capital, and why investing in women isn’t charity, it’s strategy. Full episode live now Youtube & Spotify — link in bio.

More from @nidacityy

Product placement

Aruwa Capital is presented as the solution to the funding gap for SMEs, with its growth from $20M to $80M and investment in 16 companies highlighted.

On-screen text

THE BUILDERS A NIDACITY PODCAST TO THOSE OF YOU BEEN ASKING HOW DO WE HOW DO WE RAISE MONEY ? THE ANSWER >> IS SITTED RIGHT HERE ADESUWA ADESUWA OKUNBO RHODES WELCOME TO THE BUILDERS SO, ONE GAP THAT I SAW WAS SMALL BUSINESSES WERE NOT GETTING FUNDED IF YOU ARE SME IN NIGERIA ...AND YOU'RE LOOKING TO RAISE ANYWHERE BETWEEN 1-3 MILLION DOLLARS ...AND YOU'RE LOOKING FOR YOUR COMPANY THE MARKET HAS DECIDED THAT SEGMENT OF THE MARKET DOESN'T WORTH THEIR TIME MOST OF THE MOST OF THE BANKS ARE NOT PROVIDING CAPITAL WITHOUT COLLATERAL THERE WAS THIS HUGE GREAT EQUITY GAP THAT I SAW IN TERMS OF GROWTH CAPITAL I THINK AT THE TIME I ESTIMATED IT TO BE ABOUT 150 BILLION DOLLARS JUST FOR NIGERIA AND GHANA ALONE SO, THAT WAS THE FIRST GAP THAT I SAW ...AND TODAY TO THE GLORY OF GOD WHAT STARTED AS A 20 MILLION FIRST FUND WE ARE NOW AT 80 MILLION DOLLARS ON THE MANAGEMENT ACROSS (2) TWO FUNDS ...AND WE HAVE INVESTED IN 16 COMPANIES SO FAR ...AND WE ARE WILLING TO CONTINUE TO SHOWCASE THAT IF YOU INVEST IN SME'S YOU ARE ABLE TO UNCOVER A LOT OF HIDDEN OPPORTUNITIES THAT HAS BEEN OVERLOOKED AND UNDERSERVED ALSO IF YOU INVEST IN WOMEN YOU ARE ALSO ABLE TO UNCOVER WHAT WE THINK IS... ONE OF THE BEST ASSESST CLASSES LEFT IN THE ALTERNATIVE INVESTMENT INDUSTRY THE BUILDERS A NIDACITY PODCAST NEW EPISODE LIVE ON YOUTUBE AND SPOTIFY www.nidacity.com

Transcript

TO THOSE OF YOU BEEN ASKING HOW DO WE RAISE MONEY? HOW DO WE RAISE MONEY? THE ANSWER IS SITTED RIGHT HERE. ADESUWA ADESUWA OKUNBO RHODES WELCOME TO THE BUILDERS SO, ONE GAP THAT I SAW WAS SMALL BUSINESSES WERE NOT GETTING FUNDED. IF YOU ARE SME IN NIGERIA AND YOU'RE LOOKING TO RAISE ANYWHERE BETWEEN 1-3 MILLION DOLLARS FOR YOUR COMPANY THE MARKET HAS DECIDED THAT SEGMENT OF THE MARKET DOESN'T WORTH THEIR TIME. MOST OF THE MOST OF THE BANKS ARE NOT PROVIDING CAPITAL WITHOUT COLLATERAL. THERE WAS THIS HUGE GREAT EQUITY GAP THAT I SAW IN TERMS OF GROWTH CAPITAL. I THINK AT THE TIME I ESTIMATED IT TO BE ABOUT 150 BILLION DOLLARS JUST FOR NIGERIA AND GHANA ALONE. SO, THAT WAS THE FIRST GAP THAT I SAW ...AND TODAY TO THE GLORY OF GOD WHAT STARTED AS A 20 MILLION FIRST FUND WE ARE NOW AT 80 MILLION DOLLARS ON THE MANAGEMENT ACROSS (2) TWO FUNDS ...AND WE HAVE INVESTED IN 16 COMPANIES SO FAR ...AND WE ARE WILLING TO CONTINUE TO SHOWCASE THAT IF YOU INVEST IN SME'S YOU ARE ABLE TO UNCOVER A LOT OF HIDDEN OPPORTUNITIES THAT HAS BEEN OVERLOOKED AND UNDERSERVED ALSO IF YOU INVEST IN WOMEN YOU ARE ALSO ABLE TO UNCOVER WHAT WE THINK IS... ONE OF THE BEST ASSESST CLASSES LEFT IN THE ALTERNATIVE INVESTMENT INDUSTRY