spent years chasing trends just to end up back at Gap

@tarynmccleary

12.1K followers · usually 2.0K views a post

Views

8.2K

Likes

396

Comments

9

Shares

10

SoundTikTok sound · Careless Whisper (Tonight The Music Seems so Loud) (slowed)

Promoted product

Gap

Gap is a retail brand offering a variety of clothing, including denim jeans and summer outfits, often featured in collaborations and lifestyle content.

15 videos12 creators

Why it worked

The video taps into a relatable sentiment of returning to classic styles after chasing fleeting trends, resonating with viewers who appreciate timeless fashion and nostalgia.

Summary

The creator showcases clothing from Gap, highlighting the timeless and classic nature of the new collection. The video implies a return to Gap's style after exploring other trends.

Structure

1Introduction to Gap store
2Display of various clothing items
3Focus on timeless and classic pieces
4Emphasis on summer New England style
5

Original caption

Spent years chasing trends just to end up back at Gap. The new collection feels so timeless, classic, effortless, and full of pieces that feel made for summer in New England… beach days, coffee runs, and cool evenings by the water 🤍 #gap #newenglandstyle #preppyaesthetic #preppystyle #timelessfashion

More from @tarynmccleary

Product placement

Gap: ACTS - it is a clothing retailer where the video is filmed and clothing is displayed. Removing it would change the video's setting and subject matter.

On-screen text

spent years chasing trends just to end up back at Gap

Transcript

Spent years chasing trends just to end up back at Gap. The new collection feels so timeless, classic, effortless, and full of pieces that feel made for summer in New England… beach days, coffee runs, and cool evenings by the water 🤍