Why it worked
The video likely performed well due to its relatable "get ready with me" style content, focusing on a popular hair trend ("Utah curls") and demonstrating a specific styling tool. The creator's engaging presentation and clear visual demonstration of the technique would appeal to viewers looking for hair styling inspiration.
Summary
The video shows a hairstylist demonstrating how to achieve "Utah curls" using a heated round brush. She styles her hair section by section, creating voluminous curls and then tousles them to achieve the final look.