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190Talking HeadCuriosity Gap hookLifestyle
Hook
kinda freaking out...
@cosmoby.court
15.4K followers · usually 3.6K views a post
Views
630.4K
Likes
28.5K
Comments
32
Shares
484
View velocity
+607.3K views over 10.6d · ~57.4K/day · 11 observations
Why it worked
The video uses a common relatable fear (a "hair fail") and then a satisfying resolution, creating a mini-narrative that hooks the viewer. The use of "rage bait" hashtags also likely contributed to its reach.
Summary
The video shows a hairstylist dyeing a client's hair. Initially, the stylist expresses concern that the hair might be too dark, but then realizes it turned out perfectly. The client is happy with the result.
Structure
- 1Stylist expresses concern about hair color
- 2Client's hair is being washed
- 3Stylist reveals the final hair color
- 4Client is happy with the result
On-screen text
kinda freaking out...
i think I dyed her hair too dark
oh wait...
it's perfect
Original caption
oh wait… it turned out perfect 🤎 #hairfail #hairstylistfail #utahcountyhairstylist #brunettehairinspo #ragebait
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