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18.2Talking HeadStory Open hookLifestyle
Hook
I DYED MY CLIENTS HAIR TOO DARK...
@cosmoby.court
14.5K followers · usually 3.0K views a post
Views
53.0K
Likes
3.0K
Comments
9
Shares
81
Why it worked
The video uses a common relatable fear (dyeing hair too dark) and subverts it with a positive reveal, creating a satisfying "trust the process" narrative that resonates with viewers.
Summary
The video shows a client's hair being dyed, with on-screen text initially suggesting it was dyed too dark. However, the text then reveals it's perfect, showcasing the final beautiful result. The client is seen smiling and happy with her new hair color.
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Transcript, structure and on-screen text
5 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
trust the process 😌 because it always turns out SO GOOD #trusttheprocess #utahcountyhairstylist #richbrunette #hairfail #utahbrunette
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