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34.4Talking HeadStory Open hookLifestyle
Hook
I DYED MY CLIENTS HAIR TOO DARK...
@cosmoby.court
15.4K followers · usually 3.6K views a post
Views
125.0K
Likes
7.8K
Comments
27
Shares
214
View velocity
+72.0K views over 40.5d · ~1.8K/day · 14 observations
Why it worked
The video uses a common relatable fear (dyeing hair too dark) and subverts it with a positive reveal, creating a satisfying "trust the process" narrative that resonates with viewers.
Summary
The video shows a client's hair being dyed, with on-screen text initially suggesting it was dyed too dark. However, the text then reveals it's perfect, showcasing the final beautiful result. The client is seen smiling and happy with her new hair color.
Structure
- 1Client's hair is dyed
- 2Text claims it's too dark
- 3Text reveals it's perfect
- 4Final hair reveal
- 5Client's happy reaction
Product placement
THRIVE: This is a salon cape that appears on the client. Removing it would not change what happens in the video.
On-screen text
I DYED MY CLIENTS HAIR TOO DARK...
JUST KIDDING IT'S PERFECT
Original caption
trust the process 😌 because it always turns out SO GOOD #trusttheprocess #utahcountyhairstylist #richbrunette #hairfail #utahbrunette
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