Chocolate Brunette

@cosmoby.court

15.4K followers · usually 3.6K views a post

Views

82.3K

Likes

3.5K

Comments

39

Shares

507

SoundTikTok sound · original sound - siemdo

View velocity

+57.5K views over 40.5d · ~1.4K/day · 14 observations

Promoted product

Redken Shades EQ

Shop our easy-to-use demi-permanent conditioning hair colors with a gentle no-ammonia acidic formulation. May be used to refresh Redken permanent hair dyes.

4 videos3 creators

Why it worked

The video effectively showcases a desirable hair transformation with a clear "before and after" implied by the initial text overlay and the final reveal. The use of a specific, recognizable product (Redken Shades EQ) adds credibility and appeal to those seeking similar results.

Summary

A hairstylist demonstrates the process of achieving a "chocolate brunette" hair color using Redken Shades EQ. The video shows the mixing of the dye, application to the client's hair, washing, blow-drying, and curling, resulting in the final styled look.

Structure

1Showcasing the desired hair color
2Mixing and applying Redken Shades EQ
3Washing and drying the hair
4

Original caption

CHOCOLATE BRUNETTE🤎 @Redken 6NCh 3NW 5NW #brunettehairinspo #brownhaircolor #hairformula #chocolatebrownhair #redkenshadeseq @Glow Beauty Hair

More from @cosmoby.court

Product placement

Redken Shades EQ (a hair coloring product line) ACTS - it is mixed and applied to the client's hair to change its color. Removing it would change the video's outcome. Thrive (a salon name) APPEARS as a logo on the client's cape. Removing it would not change what happens in the video.