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Hook

Hope you're doing well. Here's today's sports market update.

@dominyckb

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Promoted product

Particle

2 videos2 creators

Why it worked

The video leverages compelling data about a niche market's growth, presenting it in an easily digestible format with a clear narrative about future potential. The use of specific data points and the "indie founder-led" angle likely resonated with entrepreneurs and sports enthusiasts.

Summary

The video discusses the significant growth of the "Indie-Lacrosse Economy," highlighting that while many products are low-priced commodities, a substantial portion of revenue comes from higher-priced items sold by independent brands. It also touches on the sport's increasing mainstream appeal, its inclusion in the Olympics, and the potential for massive market growth.

Structure

1Introduction to sports market update
2Analysis of lacrosse product pricing and revenue
3Highlighting indie brands and their market share
4

Original caption

Lacrosse's chart is finally receiving volume #sports #sportsbusiness #lax #lacrosse

More from @dominyckb

Product placement

Particle: it provides data and analytics on market trends, specifically used here to show sales data for the lacrosse market. Removing it would change what happens in the video as the data it provides is central to the video's argument. Lax.com: it is a website or platform where lacrosse-related products are sold, as indicated by the URL and the data displayed. Removing it would change what happens in the video as it is the source of the data being discussed.

Call to action

So comment sports. I'll send everything you need there.

On-screen text

Rise of the $545M Indie-Lacrosse Economy

Transcript

Hope you're doing well. Here's today's sports market update. So 24% of everything on lax.com sells for $10. Think tape, mouth guards, basic commodities. But 29% of all revenue and a $545 million a year category, thank you Particle for that. It comes from a single price bucket at $108. And the top four best sellers in the sport aren't Nike, Styx, or Under Armour. It's ECD, Gate, and Maverick. These are indie founder-led brands, which means that lacrosse is no longer a sporting good category, but rather a tribal signaling. And the whole category hasn't even exploded yet. You have ESPN that's got a stake in PPL. PPL, Nike's taking over all uniforms, and in 2028 for the first time in 120 years, the Olympics are putting lacrosse in primetime coverage. But that's not even the sneakiest part. See, every new sport over the last 15 years that's been added to the Olympics has seen a two to three X spike globally in participation within the first five years of its debut. So if you really want to know where this thing's going, right now the global market values across at $988 million. Imagine a two to even four X spike in just a few years. So with the line of sight into the e-com side of things, thank you Particle for this data. The hype is definitely in market and now it is just beginning to get priced. So if you own a lacrosse, any business in sports and you are ready to scale it, I want to help you out. So comment sports. I'll send everything you need there. As always, leave any questions you have down below and follow for more. Peace.

Genius world cup marketing #worldcup #marketing #sports #colombia #business