college

@thenoellekate

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SoundTikTok sound · original sound - thenoellekate

Promoted product

Squishmallows

Squishmallows debuted in 2017 and has since evolved into a lovable lifestyle brand for fans of all ages with over 3,000 unique styles to collect.

4 videos4 creators

Why it worked

The video taps into the common anxieties and excitement surrounding college dorm preparations, offering relatable solutions in the form of cozy and aesthetically pleasing products. The creator's genuine enthusiasm and the visual appeal of the Squishmallows pillows create a strong emotional connection with viewers preparing for a similar life transition.

Summary

The creator shares her excitement and stress about moving into a college dorm, showcasing two types of Squishmallows pillows she purchased to make her dorm bed more comfortable. She highlights the softness and coziness of the pillows and their cute designs, expressing anticipation for bringing them to college.

Structure

1Introduction to college dorm preparations
2Expressing stress and the start of shopping
3Showcasing standard and body Squishmallows pillows

Original caption

college dorm room essentials, but make them cozy ✨🛏️ @squishpillowofficial helped me turn my space into the ultimate home away from home! which find is your favorite? 💕🎓 #SquishPillowPartner #DormRoomDecor #CollegeDorm #DormInspo #CollegeLife

More from @thenoellekate

Product placement

Squishmallows (pillows): ACTS - The creator shows and describes two types of pillows, one standard and one body pillow, highlighting their softness and cuteness. Removing them would change the video's focus. Squishmallows official (brand): APPEARS - Mentioned in the caption as the partner, but the product itself is the focus. Removing it would not change what happens in the video.

Call to action

which find is your favorite? 💕🎓

On-screen text

college college dorm finds

Transcript

As you guys know I'm going to college this fall which means I'm going to move into a dorm and I'm not gonna lie I'm kind of stressed because there's so many things I need to get but I've started a little bit of shopping and I found a couple of things that I've already made the process a little bit more comfortable so I'm going to show you guys some of the things I found that I'd recommend you guys get too. I recently got some squish pillows. I got two of the standard squish pillows and I also got this huge body pillow and let me tell you these are so soft and cozy. These pillows feel just like squishmallows and they're literally just like one big hug. One of the main things I was worried about when I went into dorm planning was that my dorm bed would be uncomfortable because I've heard so many stories about dorm beds being uncomfortable. Honestly now I feel so much better knowing these are so soft and cozy and they'll make my dorm bed feel so soft and comfy as well. Plus they have so many cute pillowcase options like look at this one. It's adorable. I cannot wait to bring all these pillows with me to college.