Roll tide

@jennmorgesesama

40.9K followers · usually 479 views a post

Views

17.8K

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68

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10

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SoundTikTok sound · original sound - jennmorgesesama

Promoted product

Squishmallows

Squishmallows debuted in 2017 and has since evolved into a lovable lifestyle brand for fans of all ages with over 3,000 unique styles to collect.

4 videos4 creators

Why it worked

The video taps into the strong emotional connection fans have with their college sports teams and leverages the popularity of Squishmallows as a collectible item. The creator's personal anecdote about gifting it to her nephew adds a relatable touch.

Summary

The creator shows off a Miami Hurricanes-themed Squishmallow plush toy and its matching keychain, purchased as a holiday gift for her nephew. She mentions that these officially licensed Squishmallows come in various college team designs.

Structure

1Introduces the gift
2Shows the Miami Hurricanes Squishmallow
3Highlights the matching keychain
4

Original caption

Squishmallows College Mascot Plush Bundle 🏈🎓🤍 Game day just got a whole lot cuter! 🥹 These officially licensed Squish My School Squishmallows come with a 12” plush plus a matching clip, making them perfect for dorm rooms, backpacks, tailgates, or gifting your favorite college fan. #Squishmallows #College #collegemerch #miamihurricanes #alabamafootball

More from @jennmorgesesama

Product placement

Squishmallows (plush toys that act as mascots for colleges) - ACTS: The video shows and discusses these plush toys as gifts. Removing them would change the video's content. Miami Hurricanes (college sports team) - APPEARS: The logo is on the plush toy, but the video is not about the team itself, only the merchandise. Removing the logo would not change the video's core content.

Call to action

Let me know what team you're looking for!

On-screen text

MIAMI

Transcript

Roll tide. Just kidding. I literally have no idea about college football or college sports in general. But my nephew is a huge Miami Hurricanes fan, so I got this for him for the holidays. It's the new college Squishmallows. How adorable is that? And it also comes with the little matching keychain, which I know he's gonna want to put on his backpack for school. They come in a bunch of different teams. They do come in Alabama too. Let me know what team you're looking for.