The video provides a clear, actionable framework for social-first branding, using relatable examples and a step-by-step process. The creator's personal experience and the visual demonstration of mockups and references make the advice practical and easy to understand, appealing to a broad audience interested in branding and content creation.
Summary
This video explains a social-first branding strategy by identifying core topics and public interest to create engaging content. It emphasizes testing brand elements like logos and typography against these topics to ensure effectiveness across various formats. The creator uses their own projects, like the "Hotel Perle" series on New Orleans, as examples of this strategy in action.
Structure
1Introduction to social-first branding
2Identifying core topics and public interest
3Mapping topics to specific examples and formats
4Testing brand elements (logo, type, color) against these formats
5Examples: Hotel Perle series and restaurant guides
Original caption
Social first branding Comment AI and I’ll send you long video on this and AI
More from @buckshotio
Their other posts in the index, biggest breakout first.
6The importance of emotional connection and utility
7Using AI for the initial branding process
Product placement
The video promotes the creator's own branding services and potentially their company, Buckshot. It showcases examples of their work, such as the 'Hotel Perle' series (Gates, Homes, Sunsets, Golf Courses, Gardens of New Orleans) and restaurant guides, demonstrating their branding process and strategy.
Call to action
Comment AI down below.
On-screen text
This is how
make your brand
first brand.
This is coming from
a creative director
and brand strategist
on half a dozen
and restaurants.
and not only how
to inform
social content
you make,
but how it's going
to inform
your entire brand,
your identity,
color, logo type,
everything you do.
The goal is to get
of pillars,
or core topics
to talk about.
Map those two
specific examples
in specific
formats.
For each pillar,
so that we have
those as mockups
through the rest of
our branding process
Rebranding process
to make sure
is going to work
best in those
final formats,
that we are going
to put
our brand,
our message
through our topics
on social media.
There's a very
simple process
going to start
by listing
the topics
has available
to it, the things
relevant enough
to talk about,
against
what is performing
best in your audience,
what are they
to stop,
listen to, or read?
Then you're going to
look to pair
or between the two.
Find those topics
of yours that are actually going to do.
Now, very
oftentimes
you have to stretch
beyond the obvious
on your topics.
A good example
like to point
to on hotels.
Every hotel
can talk about
its property,
its bedrooms,
its amenities.
so much of that
and frankly,
if your property
or one of the
most interesting
properties,
going to get you
that broad reach potential.
So an example of
beyond the obvious
and trying
to find topics
that engage, create
or nourish
emotional,
connection
and the audience.
And those that
can be series,
or at the
very least
that you can create
more of
into the future
oversaturated
or stale.
An example of this
on my hotel
Perle project.
of New Orleans
series.
GATES
of New Orleans
Gates of New Orleans
a film by
HOTEL
PERLE
HOMES
of New Orleans
of New Orleans,
a film by
HOTEL
PERLE
SUNSETS
of New Orleans
of New Orleans,
a film by
HOTEL
PERLE
GOLF
COURSES
of New Orleans
of New Orleans,
a film by
HOTEL
PERLE
GARDENS
of New Orleans
New Orleans
a film by
HOTEL
PERLE
it can
scale clearly.
it starts to create
emotional connection
because we're
about ourselves.
We are sharing
the city
genuinely
that we love.
Another example
this Restaurants
WE LOVE
BY HOTEL PERLE
We Love or
RESTAURANTS WE LOVE
BY HOTEL PERLE
N7
Guide series,
1117 MONTEGUT STREET, NOLA
a little bit
reach potential,
but still more
about our property.
Definitely
There's a ton
in the city
to talk about.
that emotional
connection
This time
we are trying
to act as a steward
or a guide,
people actual
utility and value.
point of this we're
social first is
this exercise,
you define
these topics,
as I did
before you do
your brand identity
so that
your logo,
your type,
your voice,
are setting
all of that,
through the filter
of these topic
pillars, these
frameworks
that you have.
Mockup
Reference
you are recreating
the format example
for each pillar
and if it has text
you are testing
typefaces
your graphics
Mockup
Reference
so that you
it is going to work
when you actually
to social
that you now know,
after setting
this strategy,
you are going to.
That is social
first branding.
I have
I made
how I use
AI to help me
initial process.
If you want
to get that
I'll DM it to you.
Just comment
AI down below.
Transcript
This is how make your brand first brand. This is coming from a creative director and brand strategist on half a dozen and restaurants. And not only how to inform social content you make, but how it's going to inform your entire brand, your identity, color, logo type, everything you do. The goal is to get to a set of pillars, or core topics to talk about. Map those two specific examples in specific formats. For each pillar, so that we have those as mockups through the rest of our branding process, rebranding process to make sure is going to work best in those final formats, that we are going to put our brand, our message through our topics on social media. There's a very simple process going to start by listing the topics your brand has available to it, the things that are relevant enough to talk about, against what is performing best in your audience, what are they going to stop, listen to, or read? Then you're going to look to pair or between the two. Find those topics of yours that are actually going to do. Now, very oftentimes, you have to stretch beyond the obvious on your topics. A good example like to point to on hotels. Every hotel can talk about its property, its bedrooms, its amenities. So much of that and frankly, if your property or one of the most interesting properties, going to get you that broad reach potential. So an example of beyond the obvious and trying to find topics that engage, create or nourish emotional, connection and the audience. And those that can be series, or at the very least that you can create more of into the future without becoming oversaturated or stale. An example of this on my hotel Perle project. We have this of New Orleans series. Gates of New Orleans, Homes of New Orleans, Sunsets of New Orleans, Golf Courses of New Orleans, Gardens of New Orleans, anything New Orleans. It can scale clearly. It has broad reach potential, in my opinion, working for us because New Orleans is so strikingly visually esthetic. And I think it starts to create emotional connection because we're not just talking about ourselves. We are sharing the city genuinely that we love. Another example this Restaurants we love or our restaurants guide series, a little bit reach potential, but still more about our property. Definitely scalable. There's a ton in the city to talk about. That emotional connection. This time we are trying to act as a steward or a guide, giving people actual utility and value. The point of this we're social first is this exercise, you define these topics, as I did on the Hotel Perle before you do your brand identity. So that your logo, your type, your voice, are setting all of that, through the filter of these topic pillars, these frameworks that you have. Meaning you are recreating the format example for each pillar and if it has text on it, you are testing your different type faces through that. You testing your different colors, your graphics. So that you make sure it is going to work when you actually to social that you now know, after setting this strategy, you are going to. That is social first branding. I have made how I use AI to help me initial process. If you want to get that, I'll DM it to you. Just comment AI down below.
