In house

a creator I know made a gifted collaboration and then the brand turned that into an ad and made over 100k on that and the creator made nothing. And that's a contract problem, not necessarily a brand problem because there are terms in creator contracts that creators fully agree to without actually understanding what you're signing. And we're gonna go through them. Number one is usage rights. This is basically giving the brand permission to pump your content as an ad. It might be on their website, in an email campaign, and you need to be charging for this. The funny thing is you can't even blame the brand for doing it because most of the time they're fully in house about what they're doing and you're just checking the box that says okay. And in my opinion, usage rights should usually be 50 to 75% of the rate you're giving. Number two is exclusivity, basically meaning you cannot work with any of the brand's competitors in a select period of time. And the way that you would price this, this is the cost of what turning down another brand would be. For example, if you're working with a haircare brand and they bought three months of exclusivity, if another haircare brand presents an opportunity to you during this period, you have to say no. So what money are you losing out on? And the last one is revisions. How many rounds of revisions are we including? Because I am not letting us do six rounds of revisions anymore, especially unpaid. Cap it at two to three rounds and go from there. None of this is to make brand deals feel complicated, but your rate is only one number in the contract and it's usually not the most important.