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Hook
HOW I PRICE MY INFLUENCER RATES
@thebusinessofcontent
7.1K followers · usually 1.1K views a post
Views
5.8K
Likes
298
Comments
9
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22
Why it worked
The video provides practical, actionable advice on a topic highly relevant to content creators (pricing their services). The creator's personal experience and breakdown of their methodology make the information relatable and trustworthy, encouraging viewers to seek more detailed guidance through their offered course.
Summary
The creator explains their method for calculating influencer rates for brand deals. They start by basing rates on a percentage of their follower count for specific deliverables like Reels or TikToks, and then adjust for factors like multi-platform use and exclusivity. The creator emphasizes understanding the brand's budget and delivering value to secure long-term partnerships and retainers.
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Transcript, structure and on-screen text
6 beats, a 432-word transcript and 84 lines of on-screen text — the parts you need to write your own version.
Original caption
Get sat & ready for this one 📝💰 Here’s how I calculate my influencer rates for brand deals, I hope you find this genuinely so helpful!! 🌟 #influencerrates #influencerincome #contentcreatorincome #contentadvice #branddeals How I calculate influencer rates Influencer rate breakdown What to charge for brand deals
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