Loading video…
All breakouts
128Talking HeadStory Open hookCreator Economy
Hook
Getting called on Snapchat
@jacob_macgyver
13.5K followers · usually 1.1K views a post
Views
126.8K
Likes
4.8K
Comments
72
Shares
67
Why it worked
The video taps into a common user frustration with a popular app, creating relatable content that encourages engagement through shared annoyance.
Summary
The creator expresses frustration with Snapchat's calling feature, specifically how it automatically turns on the camera before the user can pick up. They argue this feature is unnecessary and could lead to awkward or bad situations.
Structure
- 1Introduction to the hated Snapchat feature
- 2Explanation of how the feature works
- 3Critique of the feature's intrusiveness
- 4Discussion of potential negative scenarios
- 5Concluding statement on the feature's lack of purpose
Product placement
Snapchat: ACTS - it is the app being used and discussed. Removing it would change the video's topic. It is not promotional because it is the platform itself, not a specific product being sold.
On-screen text
Getting called on
Snapchat
THE WORST FEATURE
ON SNAPCHAT IS
WHEN SOMEONE CALLS
YOU'RE ON THE APP,
IT'LL SHOW YOUR
CAMERA BEFORE YOU
PICK UP.
THAT EXIST?
I DON'T ALWAYS
WANNA PICK UP
A CALL, BUT THEN IF
I'M ON MY PHONE,
I FEEL INCLINED
TO AND IT'S LIKE,
RUDE, BECAUSE THEN
THEY KNOW YOU
Weren't DOING ANYTHING.
BUT THERE'S ABSOLUTELY
NO REASON FOR THAT.
AND I ALSO
BE WORSE CASES
FOR THIS.
SOMEONE'S JUST GETTING
OUT OF THE
SHOWER AND THEY'RE
AND SOMEONE CALLS
THEM AND IT
TURNS ON THEIR CAMERA?
LIKE, THAT COULD
BE REALLY BAD.
I JUST HATE
THIS FEATURE AND
I THINK THERE'S
NO REASON TO
Original caption
Nobody asked for this from Snapchat
More from @jacob_macgyver
More breakout videos from this creator.
