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114Talking HeadDirect Question hookCreator Economy
Hook
Calls on TikTok
@jacob_macgyver
13.5K followers · usually 1.1K views a post
Views
123.4K
Likes
1.7K
Comments
206
Shares
451
Why it worked
The video taps into a common sentiment of annoyance with new, unsolicited features on social media platforms, particularly those that disrupt user experience or add unwanted functionality.
Summary
The creator expresses frustration with the new TikTok calling feature, stating they would not answer calls on the platform and would likely block the caller. They question the necessity of this feature, comparing it unfavorably to Snapchat.
Structure
- 1Introduction of TikTok calls
- 2Creator's refusal to answer
- 3Threat of blocking callers
- 4Questioning the feature's existence
- 5Comparison to Snapchat
Product placement
TikTok (app): social media platform where users can create and share short-form videos. It ACTS as the platform for the video's topic, and is the subject of the creator's complaint. Removing it would change the video's topic. Snapchat (app): social media platform. It APPEARS as an example of a platform the creator does not want to be called on. Removing it would not change the video's topic.
On-screen text
Calls on TikTok
IF YOU TRY
TO CALL ME
ON TIKTOK,
NOT ONLY AM
I NOT GOING
TO ANSWER,
BUT I'M PROBABLY
GOING TO BLOCK YOU
ON THE SPOT.
LIKE, WHY IS
THIS A THING?
NOBODY WANTED THIS.
I DON'T WANNA
BE CALLED ON SNAPCHAT.
I DEFINITELY DON'T
WANT TO BE CALLED
ON TIKTOK.
Original caption
Don't call me on TikTok have you lost your mind #tiktokcalls #callontiktok #tiktokphone how to call someone on TikTok how find the phone on TikTok TikTok has calls now tiktok prank call
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