Why it worked
The video likely resonated with its target audience by presenting a relatable "marketing baddie" aesthetic and a humorous take on using design tools. The native mention of Canva, a popular tool, integrated seamlessly into the content without feeling like a hard sell.
Summary
The video shows a person starting their workday, opening a laptop, and then navigating to Canva on their computer. The on-screen text humorously states that "marketing baddies at 8am" don't rely on ChatGPT for graphics. The creator is shown interacting with Canva, implying its use for creating marketing materials.