@colin.unfiltered — 10x breakout

Loading video…

We Spent Extra RM68,000

@colin.unfiltered

2.7K followers · usually 7.1K views a post

Views

70.4K

Likes

2.3K

Comments

124

254

Why it worked

The video effectively uses a relatable problem (drinks not staying cold, condensation) and a surprising cost (RM68,000) to create intrigue. The explanation of the insulated cups provides a clear, practical solution that resonates with business owners and consumers alike.

Summary

The speaker explains why they spent an extra RM68,000 on insulated cups for their Nasi Lemak shop. They highlight the benefit of the cups keeping drinks cold for extended periods, preventing condensation and maintaining taste, which ultimately aims to improve customer experience and avoid irritation.

Structure

1Introduction of problem and cost
2Showing the insulated cups
3Explaining the insulation technology
4Demonstrating condensation difference
5Explaining the business rationale for the expense

Product placement

Nasi Lemak Shop: This is a shop that sells nasi lemak. It appears as a logo on a cup and is mentioned by the speaker. Removing it would not change what happens in the video. It merely appears. RM68,000: This is a monetary amount. It appears as on-screen text. Removing it would not change what happens in the video. It merely appears.

On-screen text

We Spent Extra RM68,000 To Solve This Problem... NASI LEMAK SHOP We Spent Extra RM68,000 To Solve This Problem... It's A Cup! Not A Glass! Sorry haha INSULATED CUP THAT MEANS IT'S YOU PUT A THE ICE DOESN'T SO YOU YOUR DRINK WILL STAY POINT YOU ORDER AND AFTER I EATING AND THE DRINK TASTE ALMOST THE SAME CONSISTENTLY THE SAME THIS CUP DOESN'T IF IT'S A NORMALLY IT THAT YEAH SEE IT'S WET SO I WANTED TO ELIMINATE TO GO IT'S A BIT NO IN FACT EXPENSIVE I CAN GET SO THAT I DON'T IRRITATE AND OF COURSE IF I'M GONNA LET ME GIVE WORTH OF DRINKS