Why it worked
The video taps into the popular 'journey' trend on TikTok, offering a visually engaging and relatable transformation over time. The use of clear month/year markers and relatable commentary on styling challenges makes it easy for viewers to follow and connect with the creator's experience.
Summary
The video chronicles a person's 2.5-year journey with their locs, showcasing various stages of growth and styling. It begins with the initial comb coil and two-strand twists, progresses through different months and years with evolving styles like buns and dyeing, and concludes with the current state of healthy, long locs.
Structure
- 1Starting locs with comb coils
- 2Early stages and confusion
- 3Growth and styling experimentation
- 4Reaching milestones like 1 year and dyeing hair
- 5Developing different styles and embracing natural growth
- 6Current state of healthy, long locs
On-screen text
MY 2.5 YEAR
LOC JOURNEY
Month: 1
started with comb coil
two-strand style
Month: 3
woke up and had
no idea what was going on
Month: 5
twists were
super skinny at first
Month: 7
Month: 9
Almost gave up on my loc journey here
Month: 10
Rocked the two buns for the summer
Month: 10
Realized I needed to stop doing styles
Month: 10
1 Year
Year 1.2
Unlocked the pineapple
Year: 1.3
Died my hair for the first time
Year 1.4
I got dreads in
Year 1.4
I can't not do
Year: 1.6
retwist no style
Year: 1.6
Unlocked a struggle
bun & beard
Year: 1.7
dyed too much blonde
& thought the red
would turn out brown
Year: 1.9
twistout came out clean
Year: 2 years
Year 2.2
Year: 2.3
dyed my hair more
Year 2.6
Year 2.6
Year: 2.8/Today
hair is still healthy and long
Year: 2.8/Today
unlocked a full easy bun too