definitely don't NEED to stop by the MCo aisle...

@mcobeauty_us

319.1K followers · usually 3.9K views a post

Views

197.5K

Likes

3.3K

Comments

35

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19

SoundTikTok sound · original sound - mcobeauty_us

Promoted product

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2 videos

Why it worked

The video uses a relatable internal monologue to humorously depict the temptation of impulse shopping for beauty products, making it highly shareable and engaging for viewers who experience similar shopping behaviors.

Summary

The video shows a person entering a Target store and heading towards the MCoBeauty aisle, with on-screen text humorously suggesting their internal voice is urging them to shop despite not needing to. The creator then browses and picks up several MCoBeauty products.

Structure

1Entering Target
2Heading to the MCoBeauty aisle
3Browsing MCoBeauty products

Original caption

We fear the voices were right 🤭 @target #MCoBeautyUS #MCoBeauty

More from @mcobeauty_us

Product placement

MCoBeauty (ACTS - makeup and skincare products are shown being browsed and picked up by a customer, implying they are for sale and use. Removing it would change the context of the video as it is the focus of the shopping trip.)