The biggest lie, I tell myself before walking into target

@hip2save

131.9K followers · usually 1.0K views a post

Views

1.8M

Likes

2.1K

Comments

5

Shares

27

SoundTikTok sound · original sound - hip2save

Promoted product

Dove

Skin, Hair, & Body Care for Authentic Beauty

19 videos14 creators

Why it worked

The video uses a highly relatable 'Target run' trope to build engagement before naturally pivoting to a specific, actionable discount on a popular brand.

Summary

The creator makes a humorous skit about intending to buy only one item at Target, only to end up with a cart full of Dove products. The video concludes by informing viewers about a $2 off coupon available in the Target app for Dove items.

Structure

1Creator states the lie of only buying one thing at Target
2Montage of walking into the store
3Reveal of the cart filled with Dove products
4Call to action for the Target app coupon

Product placement

(a) Dove: The brand of personal care products (shampoo, body wash, etc.) is shown in the shopping cart and the creator explicitly mentions saving on them with a coupon. This ACTS as the subject of the promotion. (b) Target: The store name appears on the building and is mentioned in the text/audio. It acts as the location for the shopping trip, but the promotion is for the Dove products. (c) Target app: Mentioned as the tool to access the coupon. It ACTS as the mechanism for the discount.

Original caption

Target math: Go in for 1 thing. Leave with 27. 😂 But when there's a deal on Dove, it's basically responsible shopping, right? 🛒💸 Score $2 off Dove and Dove Men+Care with digital coupons! #dove #target #targetfinds #couponing

More from @hip2save

Call to action

Use the $2 off coupon in your Target app.

On-screen text

The biggest lie, I tell myself before walking into target You can save on these Dove products with a $2 off coupon in your Target app!

Transcript

Okay, I'm headed out to Target. I'm just picking up one thing. I literally just need one thing. I just need one thing. Just one thing. You can save on these Dove products with a $2 off coupon in your Target app!