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@chelsearlarson — 5x breakout selling MCO Beauty Peptide Glazing Complex | Overshot

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5.3×Talking HeadDirect Question hookLifestyle

Hook

MCO BEAUTY DUPED RHODE?!

@chelsearlarson

56.5K followers · usually 7.5K views a post

Views

37.9K

Likes

3.2K

Comments

79

Shares

253

Promoted product

MCO Beauty Peptide Glazing Complex

Why it worked

The video taps into the popular trend of finding affordable dupes for high-end beauty products, creating immediate interest and shareability among consumers looking for value.

Summary

The creator compares a new MCO Beauty skincare product to the Rhode Peptide Glazing Complex, suggesting it is a dupe. The video focuses on the visual comparison and the potential for a more affordable alternative.

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Transcript, structure and on-screen text

5 beats, a 16-word transcript and 1 lines of on-screen text — the parts you need to write your own version.

Create a free account to see the full breakdown

Original caption

@mcobeauty us I’m sorry but WHAT IS THIS?! Looks like we have another Rhode dupe!!! #dupe #mcobeauty #rhode #dupes #newskincare

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