Why it worked
The post leverages a relatable "how it started vs. how it's going" narrative, showcasing a successful brand collaboration that led to a tangible product, appealing to viewers interested in business growth and beauty products.
Summary
The first slide shows a social media comment exchange where MCoBeauty proposes a collaboration to Skindinavia. The second slide shows the MCoBeauty All Dayer product, implying the collaboration has led to its success.
Product placement
SKINDINAVIA (brand name, appears on screen, does not act, removing it would not change what happens in the video); MCoBeauty (brand name, appears on screen, does not act, removing it would not change what happens in the video); MCoBeauty All Dayer (product name, appears on screen, does not act, removing it would not change what happens in the video); SKINDINAVIA (brand name, mentioned in text, does not act, removing it would not change what happens in the video)