How to use

@kpharmacist_lindsey

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Promoted product

Anua Azelaic Acid Serum

Why it worked

The video provides clear, concise, and practical advice on using a popular skincare product, addressing common user concerns and questions. The use of on-screen text and visual cues makes the information easy to digest and save for later reference.

Summary

This video explains how to use the Anua Azelaic Acid Serum, detailing its application in the morning and at night, and its compatibility with other skincare products like AHAs, BHAs, and retinol. It also highlights its benefits for redness, acne marks, and oily skin.

Structure

1Introduction of Anua Azelaic Acid Serum
2Morning vs. Night application
3Compatibility with other actives (AHA/BHA, Retinol)
4Benefits for redness and acne marks
5Suitability for oily skin

Original caption

[No ad] Not sure how to use the Anua Azelaic Acid Serum? 👀 Here's exactly what you can (and can't) pair it with, plus who it's best for. Save this for your next skincare routine! ✨ @anua_global #koreanskincare #anua #azelaicacid #acne #acnetreatment

More from @kpharmacist_lindsey

Product placement

Anua Azelaic Acid Serum: ACTS - it is the product being demonstrated and explained. Removing it would change the video's purpose. @anua_global: APPEARS - it is a social media handle for the brand, likely a watermark or tag. Removing it would not change what happens in the video.

Call to action

Save this for your next skincare routine!

On-screen text

How to use Viral Products the RIGHT WAY - Anua Azelaic Acid Serum - In the morning? At night? Yes Apply after toner (toner - azelaic acid serum - moisturizer) and before moisturizer (toner - azelaic acid serum - moisturizer) Can you use it with AHA/BHA exfoliants? No when you're first starting out Can you use it with Retinol? Yes to patch tests first if you have sensitive skin For redness? Yes Can help calm visible redness and uneven skin tone For acne marks? Yes Can help improve post-acne marks and overall skin clarity For oily skin? Yes Helps regulate excess oil and improve skin texture Daily use? No Start with 2-3 times / week and increase if your skin can tolerate it

Transcript

How to use viral products the right way - Anua Azelaic Acid Serum - In the morning? Yes. Just make sure to wear sunscreen. At night? Yes. Apply after toner and before moisturizer. Can you use it with AHA/BHA exfoliants? No, not recommended when you're first starting out. Can you use it with Retinol? Yes, but make sure to patch test first if you have sensitive skin. For redness? Yes. Can help calm visible redness and uneven skin tone. For acne marks? Yes. Can help improve post-acne marks and overall skin clarity. For oily skin? Yes. Helps regulate excess oil and improve skin texture. Daily use? No. Start with 2-3 times per week and increase if your skin can tolerate it.

Can't pop those tiny white bumps? They may be closed comedones. 🤍 The key isn't