The Weeknd released a new tour teaser trailer with also a potential snippet of new music!

@thelistiner

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Why it worked

The video leverages the anticipation and excitement surrounding a major artist like The Weeknd releasing new content. The direct announcement and potential for new music serve as a strong hook for fans.

Summary

The video announces that The Weeknd has released a new tour teaser trailer which may include a snippet of new music. The on-screen text highlights this potential new music, suggesting it's either original or created specifically for the trailer.

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Transcript, structure and on-screen text

3 beats and 1 lines of on-screen text — the parts you need to write your own version.

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Original caption

This is something completely new that we haven’t heard yet. It’s not like a remixed version of an already existing song like Kiss Land and Midnight Pretenders that he used for the Asia tour teasers so this is either new Abel music or the music was made just for this trailer. #fyp #trending #theweeknd #xo #music