When Ariana Grande introduced The Weeknd at the 2016 Grammys

@thelistiner

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Why it worked

This video likely performed well due to the popularity of both artists and the nostalgic appeal of a memorable moment from a major awards show. The on-screen text clearly sets the context, making it easily digestible for viewers.

Summary

The video shows Ariana Grande introducing The Weeknd at the 2016 Grammy Awards. She announces his nominations and presents him to the stage.

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Transcript, structure and on-screen text

4 beats, a 37-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

Ariana introducing Abel at the Grammys is too perfect. Ari’s album petal drops exactly one month from now and we could potentially see a new Abel and Ariana collab on there hopefully soon. #fyp #trending #theweeknd #xo #music