The Weeknd released a new tour trailer with a different version of his song House Of Balloons

@thelistiner

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Why it worked

The video leverages the popularity of a major artist and a well-known song to generate interest. The speculation about a new album sound taps into fan anticipation and encourages engagement.

Summary

The video announces that The Weeknd has released a new tour trailer featuring a different version of his song "House Of Balloons". The creator speculates if this might indicate a return to the "House Of Balloons" sound for his next album.

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Original caption

This version of House Of Balloons sounds so beautiful. Since he released this new version of HOB on this tour trailer I wonder if this could be another hint at him getting inspired and revisiting the HOB sound for his next album. #fyp #trending #theweeknd #xo #music