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10.9Talking HeadStory Open hookLifestyle
Hook
I've been in Edinburgh for less than a day and I just found the best breakfast
@joeefowler
14.6K followers · usually 7.9K views a post
Views
84.0K
Likes
6.9K
Comments
46
Shares
842
Promoted product
COMB
Why it worked
The video works by providing a genuine and enthusiastic recommendation for a local business, highlighting a specific dish and coffee that are presented as exceptionally good. The creator's personal experience and strong positive reaction create a compelling endorsement.
Summary
The creator visits Edinburgh for the first time and discovers a highly-rated breakfast spot called COMB. They are impressed by both the coffee and the "COMB Special" dish, declaring it some of the best food they've ever had.
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Transcript, structure and on-screen text
5 beats, a 222-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
If you’re in Edinburgh, 100% check out COMB it was delightful #edinburgh #edinburghfood
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